It's time again where all marketing teams will huddle up and brainstorm new ideas for the upcoming year. Social media is always changing and predicting the new sets of tools and utilities that will be introduced in the future is part of the job for a marketing team. So here are some of our predictions for social media marketing in 2020 based on our experiences in 2019. Like all marketers, we're also excited to see new ways to connect, track and maximize our online marketing performance.
Brands will be putting more budget into the influencer marketing campaigns in 2020. Consumers are more educated now then they were a few years ago, and they are wary of the making purchasing decisions. These people can be friends, family members or a favourite celebrity they follow on social media. Social media is built to help business of all sizes. It is especially great for SMEs and startups because it allows them to compete with larger brands despite not having a big budget. Instead of collaborating with famous, more expensive influencers, SMEs will see the opportunity to leverage the reach and growth of micro-influencers.
What used to be an exclusive feature to Snapchat is now available across major social platforms. Instagram started it and then it was followed by Facebook and Whatsapp. Now even YouTube has its own stories feature.
This unique feature allows content creators to create and publish on the spot, giving a more authentic insight for audiences. One of the most underrated features of stories is the short term availability of the published content. Now, this opens up a lot of opportunities for smart marketers.
They can now capitalize on the fear of mission out (FOMO) by offering flash sales and crazy deals that only resonate with loyal followers.
Stories also allow brands to grow their engagement by adding interesting polls or by asking a simple question that can be answered in a single click.
Back when chatbots first came into the picture, customers were restricted with common, prewritten answers. This limitation tends to put off potential customers because they do not get to ask what they actually want to ask.
As we near the end of 2019, we can confidently say that chatbots have evolved thanks to the improving algorithms. Chatbots are now capable of understanding what the users are writing to them. This improvement is also good for brands as they no longer need to be stuck with rigid chatbots.
Dealing with customers is never easy especially if your current customer service team is short of hands. Chatbots these days are capable of talking to multiple people at the same time. We predict the chatbot intelligence will continue to grow in 2020 and beyond, which will likely see more and more marketers and brands adopting them into their CRM plans.
Another great way to reach out to potential audiences is through ‘radio on-demand’ or better known as podcasts. This format of content marketing is growing and it will continue to grow exponentially in the coming years.
Podcasting allows brands to communicate directly and captivate the audience. Our lifestyles have changed a lot over the years and we are now always on the go, relying on streaming services accessible through our mobile devices.
Capitalizing on these services allows companies and brands to tell their story anywhere, anytime.
Creating a self-owned media outside of the social algorithms allows brands to have better control over their content and advertisements. What’s even better is the entry-level to podcasting is rather low from an investment standpoint.
These are some of our key predictions for 2020 which will continue to chop and change how marketing is done on social media. We also believe there will other significant additions to the social media landscape next year - new automation tools, SAAS platforms, plugins and many more.
But in terms of marketing potential, these are the areas we expect to see the most relevant shifts.