Back then, marketing decisions were made based on intuition and experience. We now live in an era where important marketing decisions are determined by Big data. Let us explain this further.

‘Determined by Big data’ refers to the study and application of big, complex datasets, which cannot be processed by traditional data-processing applications. These data generate actionable insights that lead to better business decisions.

Businesses are faced with huge volumes of both structured and unstructured data, and it requires a certain level of processing that is beyond the capabilities of traditional software techniques. This is due to the increase in the number of business outputs and customer behaviour.

Here are more ways how Big Data helps Digital Marketing.

Using The Right Keywords With The Help Of Big Data

If you run a business, but you don’t understand your customer’s behaviour, you would probably have no clue how to market your product or service to them efficiently. With the right use of Big data, you can help identify how visitors are finding your website and what keywords they used to land there.

Understanding this mechanism will allow you to explore a wide range of related keywords and then focus on the ones that deliver the most traffic to your site.

Big data also enables you to optimize your website by showing different content to different segments of your audiences which helps improve your sales conversion.

Benchmark The Performance Of Your Marketing Campaigns

The online marketing landscape has changed a lot over the last decade, and most traditional bosses are in a fix when it comes to digital marketing. They often expect immediate results from digital marketing campaigns. Unfortunately, digital does not work that way and requires a lot of data for continuous improvement.

With Big data, you can now do more than just analyze your campaigns. You can easily monitor, track and compare your campaign performance with your competitor’s. There will be times where you need to understand how a competitor or a more prominent brand is so successful with their marketing campaigns and learn from them.

The other aspect would be budget optimization. You’ll also be able to study the estimated Ad spend by your competitor for a specific campaign.

Choosing The Right Marketing Channels

Brands spend a lot of time trying to study and understand user behaviour because with so many social platforms out there, your target audience could be anywhere. It’s essential for marketing teams to familiarize with their audience and their journey towards conversion.

Dumping all your marketing resources into a single platform based solely on forecasting and assumption is what brands without the knowledge of Big data do. Technology and Big data have changed the way we process information, and also the process of acquiring new customers.

Business leaders who understand how to use data analysis will be able to stay on top of upcoming technological trends.

Discover The Most Influential Brand Ambassadors

Influencer marketing is one of the biggest strategies to build relationships with your audience on social media platforms. It is proven consumers rely more on ‘real people’ recommendations and reviews on social media.

To take full advantage of influencer marketing, first you need to find the right influencers for your brand, and then you engage with them. 

It takes a lot of time and effort to search for a and find a suitable influencer manually. In fact, most brands agree that finding a relevant influencer is the toughest part of their campaigns. The good news is that you can use big data to find the right influencers easily and quickly.

Most influencer marketing platforms employ big data to create a group of influencers from various niches, categories and locations. Leverage on these databases to narrow down your search and find the best influencers in your niche.


Companies can increase their profitability, and productivity through smart use of Big data analytics. Application of Big data analysis and forecasting has its uses in boosting your brand’s digital marketing campaigns. It is already maximizing sales, and marketing efforts of countless companies and this is only the beginning.

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  • bJRYshmZOFw September 16, 2017


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