Instagram was launched in October 2010 and its popularity and user base has been increasing steadily ever since. With 1 billion monthly active users, it’s now the second most popular social media platform in the world right behind
Facebook, who bought over Instagram back in April 2012.
In fact, Instagram is now considered as the best social media platform to engage with existing and potential customer. That’s because Instagram posting gets average of 23% more engagement than Facebook. This is a significant number that
shows the value of the social media platform.
The number of marketers advertising on Instagram has been increasing steadily as well. There are over 25 million business profiles using Instagram worldwide and 2 million monthly active advertisers.
What makes Instagram so successful and appealing not only for the users, but to the marketers as well? Perhaps a more important question is — how can marketers take advantage of it?
When it comes to Instagram engagement rate, it’s more than just the number of followers your brand has but the degree of involvement, interaction and interest that your followers show towards your content that matters. In simple words, it’s how well your brand can connect with the users on social media platform.
However, it’s not easy to measure Instagram engagement rate. Even though Instagram Insights can provide information on impression, reach and profile and etc, the process of analysing the data is still minimum. That’s why we want to
explain to you how to measure of the current situation of your Instagram content in a more intuitive way.
[Instagram Interactions Overview by Adqlo]
Mobile Functionality - Instagram is a mobile-exclusive platform and it’s very easy to use no matter where you’re at. The ability to edit images within Instagram and post them on the spot makes it a right-at-the-moment experience, which tend to attract more people. Not to mention the user experience is simple and there’s always new content up.
Visual Nature – Whether you want to admit it or not, most people are naturally attracted by visual and prefer to interpret information through sight — And Instagram is a visual centric social media platform. Most of the newsfeed is filled with
images and videos from all walks of life and it gives a certain level of excitement to the experience. Instagram is also a departure from apps like Facebook, Twitter, and LinkedIn, mostly because of its simplicity. It’s done a phenomenal job of
attracting younger audiences, with the majority of its users clocking in at under age 30, and has an energy that older social media brands have lost over the years.
Function – Unlike other social media platforms such as Facebook, Twitter and LinkedIn that offer many functions that may not appeal to the users, Instagram focuses on being functional while remain its simplicity. This increases Instagram’s
potential user base who enjoy the user experience and encourages people to interact more.
When you know what makes Instagram work then you can engage to your target audience successfully. Here’s how:
Visual First - The more attractive your image is, the more it will able to stand out in the users’ newsfeeds and has a higher chance to engage for the audience to engage with it. One thing that helps is when your image focuses on a single
information or colour, it’s much easier for the audience to digest the information and of course to remember your brand!
Keep It Simple - Instagram is not a place to put all your brand’s information and hoping for engagement in return. For the postings, stories or IGTV content, try to keep things as light and precise as possible. That’s how you can get the attention
of the audience!
Interact with Your followers – Don’t make Instagram just another place to put out your brand’s information. If you want your audience of followers to stick around, let’s make it worth their while. Talk to your audience with exclusive Instagram
content, even a simple message is enough to keep audience around.
There isn’t any sign that shows the popularity of Instagram is slowing down anytime sooner, that’s why to all the marketers out there, it’s never to late to start your Instagram marketing strategy! At Adqlo, we understand managing the analytic data from Instagram can be confusing and exhausting, that’s why we are here to make it so much easier for you!