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For the past decades, Millennials or commonly known as Gen Y, has always been the trendsetting generation and the primary focus of brands when it comes to sales & marketing.

But something happened over time and Millennials, just like every other generation before them, has aged. Times are changing and a new generation is about to take the limelight: Gen Z. Gen Z is the next big market and you should be prepared when they inevitably take over Millennials.



Gen Z Is About to Outnumber Millennials & That Will Affect the Business World

Born after 1995, Gen Z is entering the workforce and begins to garner purchasing power. By 2020, Gen Z will be accounting 40% of all customers and the sooner you target Gen Z, the better it will be. Gen Z will be the new breed of customers that can help your business to grow revenue and it’s crucial to prepare your marketing strategies to nurture and engage them. Not only Gen Z is increasing in numbers, it is also shifting the communication trends and content consumption habits. From the rise of user-generated content to the fall of traditional media, Gen Z makes a big impact on brands and businesses.



How Is Gen Z Different From Previous Generation? 

Thanks to mobile technology, Gen Z has smartphone in their pocket and able to stay online constantly in a way that Millennials are unable to do so when growing up.



For Gen Z, everything is immediate as this generation has been raised in an age where messages exist in the form of text, image and video that can be sent within second. Gen Z is used to having instant gratification and would be less patient as compared other generations.

                                                                                                 

Unlike Millennials who use social media to keep in touch with their friends and family, Gen Z prefers to use social media mainly to fill up spare time and to find entertainment.

                                                                                                 




Communicating With Gen Z On Social Media

Of course you’ll find Gen Z on social media platforms, but how can brands adapt to the way Gen Z consumes messages and effectively reach them? Here are a few tips keep in mind:



Act Quick & Stay Relevant

Gen Z has a super short attention span, you must pique their curiosity right away by using suitable tone of voice and visual to grab their attention on social media! When Gen Z finds your brand relevant and appealing to them, they will take their time to research further.



Be Mobile-ready

Smartphone is the most popular device among Gen Z so it is important to make sure your content, digital campaigns and websites are optimized for mobile experience!




Explore Multiple Social Media Platforms

Don’t just limit your brand’s message to Facebook if you plan on marketing to Gen Z! Gen Z is active on YouTube and Instagram as well. Remember to stay active on multiple social media platforms when you run marketing campaigns!




Include Social Influencer Marketing

Using social influencers to communicate brand message is a great way to target Gen Z as the social influencers share common interests and values with their followers. Therefore they know how to communicate with their followers better than brands. In fact, social influencer marketing can even offer brands a more credible approach!




Use Big Data to Understand Gen Z

Big Data offers insightful information where you can have a better understanding of your specific Gen Z audience. Therefore you can target them with strategically curated content based on the findings. That’s why Adqlo is here to turn the findings into useful tools that connect your brand with Gen Z!


Conclusion

Big Data offers insightful information where you can have a better understanding of your specific Gen Z audience. Therefore you can target them with strategically curated content based on the findings. That’s why Adqlo is here to turn the findings into useful tools that connect your brand with Gen Z!